Hotel Technology Innovations Summit has an in-depth R&D on recent advances in artificial intelligence promise to revolutionize the hospitality industry, dramatically enhancing personalization, connectivity and revenue generation. But some technology experts ask: Will people still be able to make a difference, or are we entering a brave new world where self-service and intelligent communication platforms completely take over?
Hotel Technology plays a critical role in the modern hospitality landscape. As guests continue to push for more convenience and customization, next-generation systems allow hoteliers to deliver on their promise of a more connected and personalized experience. Modern hoteliers are increasingly relying on functions such as mobile check-in/out, cloud-based interfaces, centralized communications, native apps, push notifications, new and improved loyalty programs. These platforms let hotels continually aggregate guest data, creating actionable guest insights and additional opportunities for enhanced personalization.
For hoteliers, it's not about investing in every new piece of hospitality technology that comes to market; it's about investing in the right solution for your business. As our industry shifts away from legacy systems in favor of more intuitive options, it becomes necessary to vet prospective platforms and partnerships with care. When balancing a budget, hoteliers must decide what technology their staff and guests need the most, versus what technology is just "nice to have. “Ultimately, when considering new technology, hoteliers should be able to answer the following questions:
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Does it solve a common pain point of the guest experience, or otherwise meet (or exceed)
current guest expectations?
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Would its implementation empower your staff to offer more personalized, attentive service to
each and every guest?
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Do the features just offer a 'niche' or 'cool' factor, or will the technology truly streamline
operations and enhance the guest experience?
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Will it help to establish a balance between high-tech and high-touch service?
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Does it easily integrate with existing technological infrastructure for enhanced compatibility and
cross-functionality?
Technology that Genuinely Enhances the Guest Experience
In this way, hoteliers can be sure to invest in technology that genuinely enhances the guest experience (such as a mobile check-in feature), rather than just being the latest technological fad. As hospitality technology continues to evolve, there will always be tension between high-tech and high- touch approaches to enhancing the guest experience. But these viewpoints do not always have to conflict: When hoteliers use technology to enhance more traditional models of service, they will ensure increased guest satisfaction and long-term loyalty. Knowing where to draw that line often requires finding a team of hotel technology partners with the experience to handle both the automated and personal aspects of guest service, and the know-how to fuse them together to optimize your business.
Register the Conference Now (at) Third Hotel Technology Innovation Summit (HTIS)
Register the Conference Now (at) Fifth Hotel Technology Innovation Summit (HTIS)
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