1-How can Brand Protection Strategies help brands in terms of creating a differentiated brand
identity?
It’s a well-known fact that 2020 has been the year of a massive shift. More and more brands have
gone online, and the overall online population has increased by more than 30%.
With this shift, brand-related fraudulent activities have also increased, causing online brands to face
a volatile new reality, probably for the first time. To state a couple of facts: Brands lose hundreds of
billions of dollars yearly due to counterfeit and pirated goods. (These account for 3.3% of the global
trade, and this number is rising). Since the start of the pandemic, counterfeit products have
increased by 38%.
Brands today need to “open their eyes” and see the reality as it is. As a global brand, you really
cannot afford not to. Dangers, such as brand imposters, copyright infringement, negative social
media reviews (delivered by bots) and more, pose a bigger risk than ever. This is why you must
continuously be in the know and see the big picture when it comes to your brand reality. Only what
you know you can promptly manage. Data collection provides you with maximum visibility and 360-
degree ability to protect your brand, always.
2-What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products?
Trust is the ultimate goal that each and every brand works towards gaining. It is the foundation that
builds your brand reputation. If you lose your customer-based trust, it’s very difficult to gain it back.
We believe that transparency helps in generating trust in your products. Illustrating that your
customers matter and that the products you develop have their sentiments in mind, is essential. We
always advise our partners and customers to do just that. Following and collecting real-time data
that reflects your customer-based sentiments now and in the future, and addressing them before
they become a growing demand is one proven way to generate that trust, and with it, continuous
loyalty.
3- What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
To follow up on the previous answer, while brand awareness works well and digitalization is a must,
the foundation to it all and the most essential element to achieve is brand loyalty. Loyalty will surely
help you spread your positive brand awareness message. Campaigns and moving to digital channels
are extremely important today, but loyalty is the winning component that will secure your brand's
longevity.
4-What factors do you believe will shape the future of Securing Brands Across the Globe?
One word – visibility. Full and real time visibility is obtained by continuously scanning the web for
relevant data. Brands should always be on the lookout and continuously watch for any kind of
threat. This has evidently become more critical than ever. Multiple legal cases “outing” bad actors
have become the norm, such as the recent lawsuit by Amazon.
Such visibility and following every possible risk on a global scale is what online data collection can
provide you. These days data collection has become imperative, and you cannot rely on less.
5- What is your company’s vision for 2021?
As a market leader in online data collection, we think that brand protection technologies will be at
the forefront of our market reality. Data collection naturally goes hand-in-hand with such technologies and provides the necessary tools to fight and win any kind of threat or risk to your
brand authenticity.
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