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Iryna Ridchenko's Exclusive Interview

1-How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Protect, enforce, educate, license.


2-What are your biggest challenges in managing IP of your company?
Getting all the parties to respond quickly to solve the problems and move on to the next task.


3- What intellectual property resources or activities have you used in this Pandemic for your company?
New computer technologies and online meetings.


4-What in your view is more important; IP Awareness or IP Protection?
Both. You have to be aware what IP requires protection.


5- What factors do you believe will shape the future of Intellectual Property Across the Globe?
Using smart contracts to establish and enforce IP licenses, detect counterfeit goods Using blockchain for brand management and IP transactions to identify and validate owners and manage IP transactions.


6- What is your company’s vision for 2020 and beyond in this COVID19 situation?
Quickly adopt to changes.


Register the Conference Now (at) 3rd Virtual Intellectual Property Forum (VIPF)

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