By Brainlinx06-June-21Press Release
1-How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
While doing research on counterfeiting of prescription dugs over the internet, I traveled to a leading pharmaceutical company and fond out that it shared information with a competitor and even had similar technology for analyzing pills purchased over the internet. This was interesting because pharmaceutical companies were competitors and would not otherwise divulge any ongoing research or marketing.
2-What plays the more significant role in Brand’s Entity & Repute, its reach, or trusted products?
If by reach, you are referring to the reach of its supply chain then that can be a problem. The pharmaceutical company I did research on had problems with the reach of its supply chain where unknown parties had access to expired drugs that they would relabel and introduce back into commerce. Having access to vials or containers that had been used had in some instances been a problem. This too was a problem in other counties where regulation was lax.
3- What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
By far brand protection for brands sold over the internet needs to be addressed.
By Brainlinx05-June-21Press Release
1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
A brand protection strategy is essential for brands. If you do not protect you brand, why nurture it at all. Developing your brand not only means to promote it and grow it. It also means relentlessly protecting it against misuse, counterfeiters and copycats.
2. What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products?
That depends on the brand. Are you a global consumer brand for a general audience or a nice product. However trust is essential. You cannot be a brand if you do not stand for certain values in quality, pricing, service and aspiration..
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
Again, this depends on the brand and where it stands. Some brands need to grow so raising awareness is important. For other brands customer retention and up/cross selling becomes important and you need to focus on building loyalty. Digitization is crucial for most brand across the board. The Corona pandemic has only accelerated this process which has been going on for years.
By Brainlinx04-June-21Press Release
1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Many business owners think that intellectual property strategy is primarily designed to help businesses stay at the maximum level of authenticity and competitiveness. Therefore, the legal department must develop intellectual property strategies that do not stand in the way of the organization's ambitious goals. While it covers many aspects, sometimes it is very hard not to try to do everything but rather concentrate on what really helps to make a differentiated brand.
2. What are your biggest challenges in managing IP of your company?
For example, explaining what qualifies as the intellectual property may be a hard task in the food industry. In most situations, some types of intellectual properties may not be applicable to protect new products. To stay in so-called IP compliance, you should be creative. The legal department should cooperate in developing new products from the very beginning and have an excellent understanding of processes.
3. What intellectual property resources or activities have you used in this Pandemic for your company?
The pandemic did not reduce our range of activities. As always, we had a wonderful time working closely with patent attorneys in various jurisdictions. We have implemented new security systems as well as analyzed trademarks and patents.
By Brainlinx03-June-21Press Release
1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
At the end of the day, protect your brand is also protect the company’s customers. The brand protection strategy should demonstrate to the community that the company supports a fair and lawful market, and will not tolerate any action against its customers. This is an important way to create an identity with customers and also demonstrate to those who have chosen and supported your brand that every effort is being made to ensure they are getting a real product with all aspects, quality and safety designed specially to them.
2. What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products? What in your view is more important; Brand Awareness, Brand Loyalty or Digitization? What factors do you believe will shape the future of Securing Brands Across the Globe?
Double “I”: Information and Innovation. Collect, process, and use information is all about to create awareness, engagement and to create a path of opportunities to design the best marketing and law enforcement strategies based on facts and real data. The innovation and technology come along not only giving unique aspects to the products and services, but also leveraging data-driven strategies using data mining and artificial intelligence.
By Brainlinx02-June-21Press Release
1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
If a brand is not protected properly, it is vulnerable to impersonation and therefore significant reputational damage. If a brand is confused with look-alikes, differentiation becomes impossible.
2. What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products?
Our view would be trusted products. Trust/reputation trump all else in driving purchase behavior and cannot be bought. Reach can.
3. What in your view is more important, Brand Awareness, Brand Loyalty or Digitization?
Our view would lean toward loyalty. Awareness can be bought. Loyalty cannot. Digitization is simply an avenue for awareness and sales.
By Brainlinx1-June-21Press Release
1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Brand identity may be reached with IP strategies aimed at protecting the brand (once registered) and playing an early and active role in the design process itself by providing the company with the requisites to be met in order to create a differentiated brand identity according to the law.
2. What are your biggest challenges in managing IP of your company?
Since Sielte is a system integrator of different technologies, the biggest challenge in managing IP in Sielte, is provide clients with products, services and solutions which are not infringing IP rights of third parties
3. What intellectual property resources or activities have you used in this Pandemic for your company?
During the Covid emergency the Italian Government has declared that TLC companies had to continue operating even while all the other sectors were inactive due to lockdown measures.
By BrainLinx10-Mar-21Press Release
1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
The counterfeit/ infringement market is now the 10th largest economy in the world. Almost every physical branded product now has fakes and knockoffs, irrespective of geography, category or price point.
As a result, customers have become apprehensive of buying branded products for fear of being deceived. And yet, Brand Protection programs across organisations struggle to get management attention, budgets and manpower.
In this environment, a Brand has a unique opportunity to lead from the front. An active brand protection program with an integrated approach helps the Brand differentiate itself against competitors. The Brand will be positioned as going the extra mile to protect its customers. It will also ensure that the Brand itself is protected against immediate revenue loss and long term erosion of its equity, as customers are prevented from having an unpleasant product experience.
It is critical that Brand Protection strategies have an integrated approach. Many a Brand make the mistake of believing that a single initiative could be the silver bullet that eliminates all threats.
Some rely on deploying an anti-counterfeiting technology on their products and leaving it there, whilst forgetting that their value chain has to be educated and persuaded to verify products. Others believe that acting promptly on counterfeit incidents reported via customer complaints is enough to take care of the issue, not realizing that such complaints are too few to address all the counterfeit instances in the market.
What is needed is an integrated approach that focuses on enabling and persuading the value chain to verify genuine products, generate infringement leads at scale to identify infringement supply points and take enforcement action to take them down.
It becomes common knowledge in the market very quickly as to which Brands have a counterfeit problem and they suffer for it in lost revenue and reputation. A comprehensive brand protection strategy can directly change that perception by reducing the brands infringement instances and reclaiming their revenue and reputation.
By BrainLinx09-Mar-21Press Release
1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
Brand protection strategies not just help protect the brand value but also enhance the brand value in the long run. This acts as a catalyst to help particular brand to differentiate itself from the rest.
2. What plays the more significant role in Brands Entity & Repute, its reach or trusted products?
Trusted products for sure! Once the trust is established, the reach automatically follows.
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
All the three elements are equally important because once the awareness is created, the brand would start to focus on loyalty. In this era of digitization, if the brand doesnt capitalize on digitization, it would be left out.
By BrainLinx08-Mar-21Press Release
1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
Brands should consider customer engagement as a key element for the success of their brand protection strategies. By using an intuitive mobile authentication tool, brands can easily provide digital incentives. This means, providing access to a loyalty program, product information or a lucky draw after successful authentication. This is not only providing relevant data for brand protection purposes but also helps brands to interact with their customer and become more relevant for their target group.
2. What plays the more significant role in Brands Entity & Repute, its reach or trusted products?
This goes hand in hand. If trust in a brands products is damaged it will have a direct impact on the brands reputation. Having counterfeits in the market without providing customers with a reliable security tag to easily differentiate originals from fakes can quickly lead to a damage in trust resulting in a loss in reputation and revenue.
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
All factors are equally important. As a brand you need to create awareness among your potential clients in order to win loyal customers on the long run.
Creating awareness and building up customer loyalty nowadays is only possible by using the benefits of digitization. Therefore, brands need the right tools and partners to support them.
By BrainLinx07-Mar-21Press Release
1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
1. In the eyes of the community a brand protection strategy should not be deemed as the procedure of minimization of losses caused by counterfeit. We should protect our consumers from counterfeit, and not just protect our brand from losses.
If the brand can send this message to its consumers and engage them in the brand protection process, there will be a qualitatively new level of relations between the brand and the consumer.
2. What plays the more significant role in Brands Entity & Repute, its reach or trusted products?
We believe that there is no definite answer to this question. To one degree or another, many indicators are important. Each brand has its history and indicators, especially if we are talking about niches.
Anyways, we consider the consumers experience as one of the key indicators. A customer can become a brands ambassador only when the product has surpassed his expectations.
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
3Here we also cannot give a clear answer. What is the niche of the brand? Whats its strategy? Why this one is better than the others?
All indicators are important. But if we want to create a brand, which will last for hundred years, we have to fight for the loyalty of our customers.
By BrainLinx06-Mar-21Press Release
1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
It is very crucial to be have different dynamics from your competitors in order to protect your IP. For instance, if you only apply for the registration of trademarks while do not take any measures for controlling your trademarks which have already registered, you can face with important IP problems.
2. What are your biggest challenges in managing IP of your company?
I have introduced a new trademark office which I have previously worked with and we have started to defend our brands more aggressively by strictly following trademark applications with a centralized program. Also, upon my suggestions, we have applied for a well-known trademark application for Dominos in Turkey that allows stronger protection for our brand. As a food retailer, our trademarks are key assets and I believe this initiative helped the company to preserve them. Also during this two years, our registered trademark applications increased quickly, and the number of our registered trademarks are now above 100.
3. What intellectual property resources or activities have you used in this Pandemic for your company?
As I mentioned above, we are using a centralized program for our trademark and designs protection through our trademark office. In addition, we organize meetings online periodically in order to be at the same page in our IP management strategy.
By BrainLinx05-Mar-21Press Release
1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
A good IPR strategy can be beneficial in more than one ways. It helps to protect ideas that give competitive edge to the company in the market, secures the same from misuse by any unauthorized player and provides the power to defend or enforce your right over your IP whenever required. It gives you a deep understanding on how to manage and monetize your IP and create a good IP portfolio that acts as a lucrative asset to the company in the long term. In this way, IPR strategy helps to build a differentiated, strong and long lasting brand identity.
2. What are the biggest challenges in managing IP of a company?
Some of the biggest challenges can be keeping track of the various important deadlines in the IP protection process, regular follow up on actions in various jurisdictions, keeping a track on any possible infringement that call for defending your IP rights.
By BrainLinx04-Mar-21Press Release
1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Together with your brands and trademarks, any other IP protections (patents, etc) can help build a differentiating identity by showing the market that you own or control the future business you aim to work within. What kind of brand do you want to be in the future? Think ahead, instead of what you want to be today.
2. What are your biggest challenges in managing IP of your company?
The new era of digitalization and servitizatio requires you to rethink on IP protection. How do you protect a service? How do you protect AI inventions?
3. What intellectual property resources or activities have you used in this Pandemic for your company?
We have mostly used online search tools and participated in as many as possible online seminars and conferences to build our knowledge.
By BrainLinx03-Mar-21Press Release
1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Trademarks are source identifiers and are integrally connected to brands and brand recognition. Its important to select, market, and enforce strong trademarks used in connection with goods and services that have consistently high quality to produce a top brand.
2. What are your biggest challenges in managing IP of your company?
Brand protection and enforcement; Compliance with Licensing Agreements, and Educating our authorized suppliers to ensure compliance.
3. What intellectual property resources or activities have you used in this Pandemic for your company?
Patent searches: Patsnap
TM Clearance searches: Corsearch
TM Watches: Clarivate Analytics
CPI: patent annuities
CPA: pending patent annuities
Outside counsel: IP registrations and maintenance
Outside consultant: Brand Protection
By BrainLinx02-March-21Press Release
1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
A good IP strategy helps a brand strengthen its unique advantages, and carve out fraudsters and free riders who can cannibalize the brands own marketing efforts or even worse, hurt its reputation.
2. What are your biggest challenges in managing IP of your company?
Managing IP for an entirely global operation which has a variety of services and unique characteristics is a challenge by itself. There are many decisions to take on a daily basis, and along the operations part we need to always maintain a consistent and coherent strategy.
3. What intellectual property resources or activities have you used in this Pandemic for your company?
The pandemic has not changed the resources we have used, but it has intensified situations. As our service is an online service, it has gained more traction and as a natural effect certain IP challenges have increased.
By BrainLinx01-March-21Press Release
1. HOW CAN INTELLECTUAL PROPERTY STRATEGIES HELP BRAND IN
TERMS OF CREATING A DIFFERENTIATED BRAND IDENTITY?
Managing intellectual property is a necessity for competitive brand
management. Effective brand management starts with brand protection, which
should be a mandatory part of business operations.
The intellectual properties held by a business, work as tools for developing an
effective brand image. Intellectual Property Strategies put forth various ways of
applying simple and low-cost solutions for businesses that can help to identify
their authentic product from counterfeits.
High number of brands in same category of business and continuously
increasing competition emphasizes the value of Intellectual Property Strategies
in order to hold current position in the markets. Moreover, well managed
intellectual property strategies and its management gives brands an opportunity
to avoid infringing other brands and also gives opportunity to take action against
counterfeits or infringements towards them.
Furthermore, by successful efforts in brand management, coupled with
intellectual property rights, the level of leverage in brands competitive
advantage can be increased. Protected Trademark, for example will create more
goodwill and value for brand.
By Brainlinxfebruary 28 2021Press Realease
1.How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
The right brand protection strategy can avoid a company 'nailing its colours to the mast': That is, becoming inflexible and exposed to ever changing public opinion both locally and globally. It's critical any brand protection strategy accounts for predicative analytics about the future and social tectonics that demand a response today. The right strategy involves understanding the noise surrounding us, seemingly overwhelming, to ensure the brand identity is impervious and prepared for shifts in market demands and trends. A differentiated brand identity is one that's adaptive.
2.What plays the more significant role in Brand's Entity & Repute, its reach or trusted products?
I think reach is probably more significant in my personal opinion; however that isn't to say it's fundamentally more important than trust. Because all businesses have been forced online, the competition for increasingly homogenised brands and products leaves little elbow room. Even the most trusted product won't get anywhere without a clear understand of the market and how limited brand resources should be spent, very precisely. This means reach, when it is achieved, is so much more impactful, because it proves SEO, marketing strategies and advertising has worked in unison to build long lasting channels and partnerships. In the digital space, this is a lot more meaningful than the old days of buying up billboards and terrestrial TV advertising time.
By Brainlinxfebruary 27 2021Press Realease
1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
In this rapidly evolving world of commerce, where eCommerce is already playing a crucial role, one thing has not changed for years: the importance of consumer trust. While it may be easy to attract new customers, making them loyal is a difficult road, especially now when there are many alternatives on the market. Beside a good product, you also need a clear brand identity.
The first step in earning your customers` trust is to always deliver the expected quality, since customers constantly rely on the products` promised/advertised benefits. Brand Protection Strategies protects customers from a negative experience, which translates in an increased brand equity.
2. What plays the more significant role in Brand's Entity & Repute, its reach or trusted products?
Brand reach is one of the main goals for any brand on the market. But how do brands accomplish that? Certainly, many strategies can be used - ones might be more aggressive, others might require time and effort. But no matter the reach one brand has, trusted products should always serve as a base in building the brand reach. eCommerce is everywhere. Online communities are getting stronger and negative experiences which translate in negative feedbacks on social media can easily impact sales and future product developments.
By Brainlinxfebruary 26 2021Press Realease
1- How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
In a competitive environment, intellectual property is key to brand differentiation and pushes organizations to develop, upgrade, and protect their brand assets, identity and innovations. Without adequate and progressive IP strategy competitive advantage and individuality is lost. (Donna Moore, Senior Director, Global Marketing)
2-What are your biggest challenges in managing IP of your company?
Ensuring growth and innovation is underpinned with developing IP assets where opportunities exist. For us, this is everything from brand trademarks to protecting our cutting-edge innovation in Natural Language Processing and Machine Translation. Working relationships with patent attorneys allow organizations to better understand what is potentially viable for patent protection and capitalized on, where possible. (Donna Moore, Senior Director, Global Marketing)
3-What intellectual property resources or activities have you used in this Pandemic for your company?
We've viewed the pandemic as an opportunity to drive innovation so we come out stronger on the other side. By investing in technology development and encouraging innovation from across the company we're positioning ourselves ahead of the competition. (Donna Moore, Senior Director Global Marketing).
By Brainlinxfebruary 25 2021Press Realease
1-How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
A Brand strategy is needed not only to identify a product or service, but also to create value. By value I mean economic value, reputational and quality value. Applying the proper strategy is critical to drive the respective customer to deep dive in what is intended to deliver by the IP holder and to create sort of a close link. A brand without value is useless.
2-What are your biggest challenges in managing IP of your company?
The biggest challenges are to balance budget and strategic management and applying such a balance in decision-making process such as new applications; portfolio review and maintenance; speediness of research, development and protection; and most recently to overcome the pressure on trade secrets tolls and monitoring.
3-What intellectual property resources or activities have you used in this Pandemic for your company?
From management stand point, the most powerful resources are software tools for management, docketing and monitoring. On the other hand, the activities more frequently performed or more valued to be applied to are the closest monitoring of R&D activities, a strong link of those activities and really powerful agreements.
By BrainlinxNovember 30 2020Press Realease
1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity? When people think of Intellectual Property and branding they almost always think about this in terms of trade marks and, to some extent copyright. However, brands are so much more than registrable assets. An organisation's brand needs to impart an existence, to which that existence is attributed a value, in the hearts and minds of the public. By including the protection of Intellectual Property Rights as part of your differentiated brand strategy, you enable the protection of many aspects of your brand campaign by securing exclusive rights with respect to such things as your product name, logo, slogans, designs, unique look and feel, and even in some cases, sound smell and / or taste. Intellectual Property protection should be part of an organisation's overall and ongoing branding and broader identity, product protection and marketing strategy. For example, trade mark registrations can allow an organisation to protect its brand from the encroachment or passing off on well-established good will by third party even before the organisation starts using mark in the foreign jurisdiction. This enables organisations to plan and prepare well in advance to position themselves with the intended audience in the target market.
By BrainlinxNovember 23 2020Press Realease
1.How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity? IP strategies help to create a unique and different brand identity by allowing for consumers to consistently enjoy a reputable set of products and/or services. Protection of your design, utility, and trademark rights in particular ensure that a consumer knows a brand's products and services are of a particular quality.
2. What are your biggest challenges in managing IP of your company? 1. Counterfeit products; 2. Products designed to work-around utility patents; 3. Fake social media pages that act as though they are authorized by the brand.
By BrainlinxNovember 22 2020Press Realease
1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?1. IP strategies must be used in the best possible way to help create a powerful brand, i.e. achieve high brand equity. In other words, "traditional" IP assets such as patents and trademarks have to be combined in the best possible way with "non-IP" concepts such as perceived quality, brand loyalty and name awareness. As famously expressed by Philip Kotler in his book titled Principles of Marketing, "One measure of brand equity is the extent to which customers are willing to pay more for the brand". Hence, IP must be used in a "street smart" way to make the customers pay more for your products!
By BrainlinxNovember 21 2020Press Realease
How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Protect, enforce, educate, license
What are your biggest challenges in managing IP of your company?
Getting all the parties to respond quickly to solve the problems and move on to the next task
What intellectual property resources or activities have you used in this Pandemic for your company?
New computer technologies and online meetings
What in your view is more important; IP Awareness or IP Protection?
Both. You have to be aware what IP requires protection
What factors do you believe will shape the future of Intellectual Property?
Using smart contracts to establish and enforce IP licenses, detect counterfeit goods
By BrainLinxNovember 20 2020Press Release
1.How can Brand Protection Strategies help brands in terms of creating a differentiated brand
identity?
It's a well-known fact that 2020 has been the year of a massive shift. More and more brands have
gone online, and the overall online population has increased by more than 30%.
With this shift, brand-related fraudulent activities have also increased, causing online brands to face
a volatile new reality, probably for the first time. To state a couple of facts: Brands lose hundreds of
billions of dollars yearly due to counterfeit and pirated goods. (These account for 3.3% of the global
trade, and this number is rising). Since the start of the pandemic, counterfeit products have
increased by 38%.
Brands today need to "open their eyes" and see the reality as it is. As a global brand, you really
cannot afford not to. Dangers, such as brand imposters, copyright infringement, negative social
media reviews (delivered by bots) and more, pose a bigger risk than ever. This is why you must
continuously be in the know and see the big picture when it comes to your brand reality. Only what
you know you can promptly manage. Data collection provides you with maximum visibility and 360-
degree ability to protect your brand, always.
By BrainLinxNovember 19 2020Press Release
1
How can Brand Protection Strategies help brands in terms of creating a
differentiated brand identity?
Creating a differentiated brand identity starts with owning the brand in the first place. This
means that the company must have very well-defined classes, which define the areas in
which it can do business. If the classes are very well defined, taking the short, medium- and
long-term growth of the company into consideration, the company will be able to grow with
the most amount of latitude.
Let's take the example of one of our clients who sells their goods on the internet and in DIY
stores. They approached us because they were facing unfair competition on the market, and
they wanted us to help them create a brand protection strategy that would differentiate
them from these unlawful competitors.
Many of these so-said "competitors" were in fact copying our client's products and passing
themselves off as selling genuine products. With our help, and by covering the basics
mentioned above, we were able to protect our client against these competitors, ensuring
our client's continued success.
We helped our client reaffirm their position on the market. Having the best possible brand
protection strategy, has indeed helped with the consolidate their brand identity as market
leaders, further reinforcing their position in the face of their competitors, even the honest
ones...
By BrainLinxNovember 18 2020Press Release
1-
How can Brand Protection Strategies help brands in terms of creating a
differentiated brand identity ?
Through Customization and Consumer engagement, a Brand Protection
Strategy will strengthen a brand's identity, as one which is genuine, and looks
to protect their consumers from counterfeit goods which could damage their
health. This in turn should increase brand trust and loyalty.
Brand Protection is an investment to increase ROI.
2-
What plays the more significant role in Brand's Entity & Repute, its
reach or trusted products ?
Trusted products are vital to generate value for a Brand, counterfeit products
sold to appear from a Brand could damage the health of consumers and
therefore cause significant damage to the Brand's reputation. It is critical that
consumers can verify that products are genuine and can therefore trust that they
are safe.
Trust vs consumers is the pillar for any Brand reputation and success.
By BrainLinxNovember 17 2020Press Release
1-How can Brand Protection Strategies help brands in terms of creating a
differentiated brand identity?
Brand protection strategies are primarily about exactly that, protecting the
brand, whether from loss of revenue, reputational damage, brand misuse, or any
other negative factors important to each company. So, any approach that can
stop counterfeiters from appearing in the shop windows can be a game-changer
for brands, with many feeling like they are in a losing battle.
However, any technologies that put the power of authentication into the hands
of consumers, cost-effectively, not only protects the brands but can be a vehicle
to enhancing the customer's post-purchase experience, whether it be by
unlocking extra benefits, offers, content, etc., can be a vehicle that generates
brand loyalty and future purchases. Of course, while it protects the brand and
provides consumer benefits, it can also deliver valuable data about the user
engagement and demographics, which can be more valuable than everything
else. However, this cannot come at a high cost as budget pressures will always
remain, often putting brand protection in line behind marketing. But again, any
technology that can join these two vital functions can also share the rewards and
the costs of implementation.
By BrainLinxMAY 29 2020Press Release
With the coronavirus (COVID-19) pandemic creating a shortage of critical medical supplies, such as swabs for diagnostic tests, personal protective equipment (PPE), and ventilators, owners of 3D printers around the world from leading industrial manufacturers to individual makers are mobilizing to fill the gap. Individuals, universities, corporations and government agencies are working together to quickly develop and obtain emergency regulatory authorizations or approvals for various 3D-printed products. Prominent technology companies, device manufacturers and members of the additive manufacturing community are collaborating in unprecedented ways to share intellectual property and engineering expertise to rapidly produce safe and effective medical supplies for healthcare professionals.
By BrainLinxMAY 18 2020Press Release
Online infringement takes many forms, from the sale of counterfeit or infringing products via the internet, to copying domain names and website content. The internet today has efficiently created a wide range of opportunities for business firms, companies, organizations, and individuals to communicate their brand messages and reach their target audience. However, keeping aside the internets openness, versatility, and global reach, its unregulated character has created a fertile ground for infringement of copyrighted content, trademarked brand names and logos, and registered designs. In the broadest sense, online IP infringement covers the sale of counterfeit products and services through the Internet and a variety of other activities, including cybersquatting, phishing, SEO (search engine optimization) abuse, and content piracy.
By BrainLinxFEB 07 2020Press Release
Counterfeiting is a worldwide phenomenon which affects many different industries, especially products such as clothing and accessories, electronics, perfumes and FMCG (Fast-Moving Consumer Goods). The latter is becoming increasingly targeted by fraudsters, and many affected companies are now having to deal with new issues such as trademark protection, reporting identified counterfeiters, and informing consumers about knockoffs.
By BrainLinxFEB 06 2020Press Release
An IP license is essentially giving another person the right to use your intellectual property, which can be anything from your trademark, your copyright, your patent, your know-how, formulas and other processes and things you have created. Many people refer to IP as creations of the mind. Through a license, you are allowing others to use your creations for a specific reason and for a set period of time. Essentially it is a partnership between the intellectual property owner and another who wants to use the intellectual property.
By BrainLinxJAN 28 2020Press Release
The issue of plastic waste came to a head in 2018. Roughly 8 million tons of plastic is dumped into the world's oceans every year, and according to a new study, the majority of this waste comes from just five countries: China, Indonesia, the Philippines, Thailand and Vietnam. Almost all consumers surveyed claimed to make an effort to recycle, although many respondents admitted they need help to reduce the amount of plastic that they use.
By BrainLinxJAN 22 2020Press Release
Wellbeing has become a global movement. It is fast becoming a status symbol among consumers, who continue to priorities their physical and mental health, and the industry is evolving in line with shifting and ever-nuanced demands. At the same time, hotel spas have been taking advantage of this demand, extending their spaces beyond the four walls of the building.
By BrainLinxDEC 27 2019Press Release
The global pharmaceutical market is worth approximately $934.8 billion and is estimated to reach over $1,170 billion in 2021, with locations spanning all continents. But with any global growth, so comes the growth of threats impacting the health of the industry.
By BrainLinxOct 24 2019Press Release
First impressions count, and for many brands, this puts high importance on the product packaging. As with all forms of marketing, it shifts and changes due to customers' tastes and global sentiments-such as the current appetite for sustainable packaging.
By BrainLinxOct 2 2019Press Release
The hospitality industry strives to provide exceptional customer service, a healthy and safe environment, and attention to even the smallest details. Now, technologies are helping hotel restaurants elevate operations by streamlining their processes, boosting efficiencies, and improving quality and safety protocols. Hotel restaurants have experienced significant benefits after implementing digital systems.
By BrainLinxOct 1 2019Press Release
The rigid plastic packaging industry is reacting to new challenges around competition with innovative flexible packaging designs and the exploration of new markets in transition economies. That's according to The Future of Rigid Plastic Packaging to 2024, a new report from Smithers Pira that forecasts rigid plastic packaging sales will grow from a projected $181.1 billion in 2019 at an annual rate of 4.2% to reach $222.4 billion in 2024.
By BrainLinxSep 26 2019Press Release
Hotel Technology Innovations Summit has an in-depth R&D on recent advances in artificial intelligencepromise to revolutionize the hospitality industry, dramatically enhancing personalization, connectivityand revenue generation. But some technology experts ask: Will people still be able to make a difference,or are we entering a brave new world where self-service and intelligent communication platformscompletely take over?
By BrainLinxSep 25 2019Press Release
The recycled materials packaging solutions market was valued at USD 217.45 billion in 2018 and is expected to reach USD 281.86 billion by 2024 at a CAGR of 4.67% over the forecast period 2019-2024
By BrainLinxSep 20 2019Press Release
The internet's continued growth as a distribution platform is creating a new set of challenges around the infringement of intellectual property. From brands who market physical products to individual creatives who rely on their artistic talent, the cannibalizing tendency of the net to share, reshare and adapt means that genuine origins, proper attribution and the authenticity of merchandise can become obscured.
By BrainLinxSep 17 2019Press Release
A Fake drug is a drug product which is not what it purports to be. It is any drug product which is formulated or made to appear to be better than it really is. The term can also refer to a drug which is deliberately and fraudulently mislabeled with respect to identity and/or source or with fake packaging.
By BrainLinxSep 4 2019Press Release
The internet's continued growth as a distribution platform is creating a new set of challenges around the infringement of intellectual property. From brands who market physical products to individual creatives who rely on their artistic talent, the cannibalizing tendency of the net to share, reshare and adapt means that genuine origins, proper attribution and the authenticity of merchandise can become obscured.
By BrainLinxSep 3 2019Press Release
In 2017, blockchain projects flourished, where ICOs managed to raise billions. 2018 was a crash year for cryptos, even though the sums raised this year were twice as high as the previous one. Blockchain projects promised a lot, however 71% of them still have no working products. The argument was that blockchain is still in its infancy, and many are supposed to deliver their products in 2019. And one of the best places to watch where blockchain will rise again is in the travel industry.
By BrainLinxSep 3 2019Press Release
Start-ups are often established as a result of an innovative idea. It is this idea, born from the intellectual endeavour of the founders, that will likely be the distinguishing factor that delivers a competitive advantage and ultimately drives revenue for the young business. Similarly start-ups generally don't have a significant tangible asset base. Their value lies in their intellectual (intangible) assets. Consequently it is imperative for start-ups to quickly identify and protect their intangible assets. Failure to do so can result in a more established business co-opting their innovations and the start-up losing its viability.
By BrainLinxAug 28 2019Press Release
A Lucozade Ribena Suntory-backed edible, plastic-free packaging innovation is taking a step closer to being rolled out on the high-street - thanks to newly secured Government funding.
By BrainLinxAug 21 2019Press Release
There has been a lot of effort by the industry to find ways to reuse or recycle paint and to reduce the amount of product thrown away to a minimum. For now, any packaging that has been in contact with paint is classified as hazardous waste and is sent to incineration in most of the countries. To help reduce the amount of contaminated packaging, Rapak (UK), a global packaging manufacturer with 40 years of experience, has designed a Bag-in-Box solution for paint, coatings and varnishes that was revealed at the EU Coatings Show in March 2019.
By BrainLinxAug 19 2019Press Release
Some people are born to be in hospitality. Friendly, outgoing and with a never ending passion to serve guests; these are special people. Others need to work at it. So what are the hospitality traits that set the good ones apart from the rest of the industry professionals? This post puts the scanner on hard and soft traits every good hospitality professional must possess. It's an extremely useful list when you're scouting for talent to help you deliver the best customer experience at your property.
By BrainLinxAug 1 2019Press Release
One of the most important business lessons is that a stable market floats all boats. With strong consumer demand, it gets easier to overcome bad distribution decisions and poor revenue management strategies. The market takes the burden, and carries you to a successful run. However, as soon as the market gets uncertain, be it local factors like Brexit or a global financial crisis, bad marketing strategies are exposed.
By BrainLinxJuly 29 2019Press Release
As we embark on a new era in connectivity, Lillian Safran Shaked explains why more needs to be done by SEP owners to strike deals with start-ups and small businesses.
By BrainLinxJuly 12 2019Press Release
If there's one constant in the lodging industry, its that changing technology trends impact the way hotels do business. Hotels need to keep up to stay competitive. Most recently, in efforts to attract guests, hotels have embraced enhanced connectivity and cloud services to provide more efficient service and differentiate themselves from competitors. Reaping the rewards from these technologies often means moving away from traditional, centralized IT strategies, which has cascading implications that hotels need to consider.
By BrainLinxJuly 10 2019Press Release
In 1994, the United States was winding up the Uruguay Round of trade negotiations leading to the establishment of the World Trade Organization (WTO). Tucked in among the toothbrush and rice tariffs was the Agreement on Trade-Related Aspects of Intellectual Property. The TRIPS Agreement was seen as a breakthrough, setting common standards for protecting IP, including provisions on trade secrets that closely aligned with U.S. law.
By BrainLinxJuly 9 2019Press Release
Most IP attorneys are highly educated, talented people with multiple technical degrees and a laser focus. We spend a decade or more practicing, refining our craft, and then suddenly we find ourselves in positions of managerial authority.
By BrainLinxJuly 8 2019Press Release
Maintaining patent quality is more important than ever, as the Federal Circuit continues to expect greater detail in patent applications and care to ensure the heart of the invention is represented in the claims. Rising costs to maintain patents worldwide continue to force law firms and corporations to seek sources and methods of keeping costs down without allowing quality to suffer.
By BrainLinxJuly 5 2019Press Release
In late May, news reports surfaced regarding allegations of trade secret theft committed by Chinese telecom giant Huawei Technologies that had been made in an Eastern District of Texas case. The claims targeted an executive working for Huawei who is accused of participating in a scheme to misappropriate trade secrets from California-based semiconductor startup CNEX Labs. The recent filings mark a new turn in the case, which was originally filed in 2017 by Huawei when it accused CNEX of committing trade secret theft and poaching employees in an effort led by a former Huawei employee and CNEX co-founder.
By BrainLinxJuly 5 2019Press Release
Noise complaints are some of the most prominent and consistent grievances in the hotel industry. Guests worry about noisy neighbors, loud children, and sounds from outside that cannot be stopped or asked to be quiet. Stopping these outside noises from coming into a hotel can be demanding and problematic, but increasingly advanced soundproofing and acoustic technology can provide a solution.
By BrainLinxJuly 5 2019Press Release
Donna Cobb, executive director of strategic partnerships and influencer marketing at Comcast Business, says WiFi and, with it, the bandwidth to power guests' multiple devices-not just in their rooms, but throughout the property-is no longer an "amenity"-it's a requirement, even for small boutiques and budget franchises. She discussed this reality, along with steps that even individual hotels can take to meet what she describes as "the minimum connectivity requirement."
By BrainLinxJuly 1 2019Press Release
A decade ago, guests may have brought their laptops along on a business trip. Today, they're bringing their smart phone, tablet, smart watch, laptop, and more. Wireless internet has quickly become if not the most, certainly one of the most important hotel amenities. In the last few years, bandwidth needs and capacities have exploded in the hospitality industry, according to John Garland,the IT manager at the Sheraton Dallas Hotel. Many older wireless systems simply can't support the emerging technological needs of hotel guests.
By BrainLinxJune 25 2019Press Release
Receiving a cease-and-desist letter or, worse, having a complaint filed against you in court, is never a welcome occurrence. Multiple resources must be diverted away from your business and toward resolving the dispute or rebranding. A modest investment in intellectual property (IP) diligence work before launching a website can help you avoid the following common pitfalls.
By BrainLinxJune 11 2019Press Release
Litigation is often the first impulse when someone takes an action against your business interests, but it isn't always the right approach. When a business partner, client, supplier or purchaser does something that you believe is a violation of your contract with that company or individual, or that creates a significant challenge for your business in some way, it's natural to want to put a stop to it in a decisive manner. Filing a lawsuit seems to be the "civilized" way to do that in today's society.
By BrainLinxJune 11 2019Press Release
One trend we are seeing in the hospitality industry is a laser sharp focus on guest touch points that were once simply regarded as functional necessities, but now, are making way for a new class of stylized products. As with every advancement in technology and branding tactics, the challenge comes when hotels have to balance enhancements and operational budgeting. At AS Hospitality, it's our goal to ensure each hotel receives both functionality and style without compromising budget.
By BrainLinxJune 3 2019Press Release
It's the beginning of the end for traditional hotel rooms. Room types such as the single, double, and suites, have been around forever. And while this tried and tested format is beloved by hotels and understood by guests the world over, a newly published research study from Amadeus and InterContinental Hotels Group (IHG) says that structure is poised to change.
By BrainLinxMay 28 2019Press Release
"Global Physical Intellectual Property Market Size, Status and Forecast 2025" and "Global Physical Security Market Size, Status and Forecast 2025" provides, wherever applicable and relevant, technical data of products, and sheds useful light on expected commercial production dates and current R&D status. This report will help the viewer in Better Decision Making.
By BrainLinxMay 27 2019Press Release
We don't need to possess the Time Stone from Dr. Strange to go forward a few years to see what determines innovation in the hospitality industry. Sitting here, looking at the industry from the inside, being a part of it for more than a decade, I feel that there are five aspects or trends which will change the face of the industry for the next 3 to 5 years.
By BrainLinxMay 21 2019Press Release
Despite improvements in combating cybercrime and threats, IT security professionals are still struggling to fully secure their organization and protect against breaches with 61 percent claiming to have experienced a data breach at their current employer, according to McAfee.
By BrainLinxMay 20 2019Press Release
Facial recognition technology will soon help usher in an era of seamless hotel check-ins. FlyZoo, Alibaba's ultramodern boutique hotel in China, is one of the forerunners of this technology.
By BrainLinxMay 20 2019Press Release
Recent research and the current scenario as well as future market potential of Intellectual Property Rights And Royalty Management Market: Global Industry Analysis and Opportunity Assessment 2017-2027 Intellectual property rights and royalty management software offers content companies with tools required by the organization to identify their patents, trade secrets, employee know-how and valuable assets. The software instructs the large and small enterprises about the IP rights and royalties enabling them to arrange for license fees, in the form of royalty and aids in profit share arrangements. The portfolio of possible rights include trademarks, patents, copyrights, brand names, publishing rights, distribution rights and images rights.
By BrainLinxMay 16 2019Press Release
As a contrast to Europe's General Data Protection Regulation, which seeks to protect individual rights and rein in the actions of large corporates, China's Cybersecurity Law provides an alternative vision about how nations may choose to apply the law toward cyberspace in the future. China's Law requires network operators to cooperate with Chinese crime or security investigators, allow full access to data, and unspecified "technical support" to the government upon request.
By BrainLinxMay 15 2019Press Release
Semiconductor Intellectual Property (IP) Market report includes (Forecast 2019-2026) Overview, classification, industry value, price, cost and gross profit. It also offers in-intensity insight of the Semiconductor Intellectual Property (IP) industry masking all vital parameters along with, Drivers, Market Trends, Market Dynamics, Opportunities, Competitive Landscape, Price and Gross Margin, Semiconductor Intellectual Property (IP) market Share via Region, New Challenge Feasibility Evaluation, Analysis and Guidelines on New mission Investment. The report concludes with new project SWOT analysis, investment feasibility analysis, and investment return analysis.
By BrainLinxMay 14 2019Press Release
World Intellectual Property Day is celebrated on April 26 every year. It is celebrated to create awareness about the role played by intellectual property in encouraging innovationand creativity. The theme of World Intellectual Property Day in 2019 is Intellectual Property Rights and Olympic Sports. However, the purview of intellectual property extends far beyond sporting competitions. Intellectual Property Rights (IPRs) are crucial for businesses as they drive innovation resulting in the delivery of better services and products for consumers.
By BrainLinxMay 9 2019Press Release
The principle of international exhaustion of intellectual property rights and the parallel importation following from it have been a contentious issue in international trade. Notably, the so-called terms "parallel imports" and "exhaustion" have not been expressly used in the Patents Act, 1970 (amended act). However, section 107A(b) of sethe act exempts certain acts related to the import of patented products by any person from a person duly authorized under the law to produce and sell or distribute the product from being considered to be an infringement of the patent. Section 107A was introduced in the existing act by way of Patents (Amendment) Act, 2002, and was finally amended by way of the Patents (Amendment) Act, 2005.
By BrainLinxApr 30 2019Press Release
Wi-Fi within hotel chains has become an expected free amenity provided to all guests. It isn't uncommon for guests seeking a connection to see two Wi-Fi networks available: the hotel's private, internal/employee-only network, and an open network available for all hotel guests. As hotel brands continue to make great strides to provide Wi-Fi for all guests, now is the time to reexamine a critical factor: cybersecurity.
By BrainLinxFeb 15 2019Press Release
Global Anti-Counterfeit Packaging Market Survey presented by marketresearch.biz integrates concise analysis and exhaustive presentation of logical data together. The industrial aspects are thoroughly characterized on both global and regional scales. The Anti-Counterfeit Packaging market has surrounded a high-speed growth in previous years and now is potentially moving forward intense progress in the upcoming years from 2019 to 2028.
By BrainLinxFeb 15 2019Press Release
Counterfeiting of products is been gradually becoming a concerning factor among businesses worldwide, resulting in damages for the consumers and big economic losses. The impact of counterfeiting could be seen in diverse industries including food, pharma, technology, beauty, etc. It led to efforts that need to be taken to prevent and stop counterfeiting and fortunately, there are ways to secure your brand and products with tamper evident seals and anti-counterfeiting techniques. Feel free to get to label.co.uk for more details.
By BrainLinxFeb 15 2019Press Release
The New Year means a new "to do" list focused on enhancing customer loyalty and boosting profitability - and the questions of how to achieve these goals drive what goes on that list. What were last year's big strategic hits and misses? What new programs should be implemented to increase productivity and our reputation? How can we better generate profits? Here are the top five goals to add to your "to do" list for 2019.
By HTISFeb 7 2019Event News
Ellen Huerst Market Representative-Benelux from Fairmas GmbH has laid down the prospects for the future of "Tech-Driven Hotels" is an Exclusive Interview to Hotel Technology Innovation Summit, She has given the the predictions for 2019 & beyond alongwith the company 's enhancement plans. To Read Complete Interview click below:
By BrainLinxFeb 7 2019Press Release
It has long been known that business Intelligence (BI) can be instrumental in helping hotel operators make smarter and more timely decisions. A new groundbreaking study from Starfleet Research explains at length how hotels that use advanced BI tools and capabilities to transform raw data into actionable insights are driving significant improvements in various aspects of their operational and financial performance.
By BrainLinxFeb 7 2019Press Release
The World Intellectual Property Organisation (WIPO) defines intellectual property as "creations of the mind, such as inventions, literacy and artistic works, designs and symbols, names and images used in commerce."
By BrainLinxFeb 7 2019Press Release
A consortium of companies and organizations that collaborate to enhance the performance of flexible packaging in Europe's circular economy has announced that its stakeholder participation now exceeds over 100 companies, two years after its launch in 2017. CEFLEX advances system design solutions through collaboration of companies along the packaging value chain
By BrainLinxFeb 7 2019Press Release
The 2019 Smart Decision Guide to Hotel Property Management Systems is focused on helping hoteliers ask the right questions of hotel technology solution providers during the research and evaluation process. By asking the right questions, hoteliers can better determine which solution(s) on the market today best fits their needs and is most likely to deliver the benefits they seek.
By BrainLinxFeb 4, 2019Press Release
It's almost the end of another year and the hotel industry continues to grow at a rapid pace. Gartner research predicts that the hospitality industry is projected to be the fastest growing enterprise IT sector between 2018 and 2021. The industry itself has always been an extremely competitive landscape but with the advent of technology changing the way in which customers want to interact with brands, has seriously up the ante. Keeping up with the latest technology trends has never been more essential - those who fail to adapt can quickly find that they are being left behind by hotel and travel companies that have implemented new approaches and ideas.
By BrainLinxFeb 4, 2019Press Release
PP film, used mainly in food packaging such as biscuit and crisp packets, is not currently collected in sufficient quantities and recycled. Yet studies have shown that this material could be recovered and used in a wide range of injection-moulding or extrusion applications, such as non-food packaging, pipes, transit packaging and automotive parts, according to Richard McKinlay, Axion's Head of Circular Economy.
By BrainLinxFeb 4, 2019Press Release
New technology is providing everyone, not just experts and professionals, with background information about their food. The concept of tracking food from farm to table, which first took hold with some smaller brands, will become a focus for big food in 2019. Technologies such as blockchain are poised to drive change, with some retailers and companies tracking food from sourcing to shipping to store. New bar code technology is also enabling shoppers to scan a product code with their smart phone and see the farm the chicken came from, how far it travelled and even view a picture of the farmer who raised it.
By BrainLinxJan 31, 2019Press Release
Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it. As hotel marketers, we have dozens of metrics to deal with_. but we humbly suggest there's one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley.
By BrainLinxJan 29, 2019Press Release
Adhesive pallet stabilisation saves money, cuts waste and avoids damage during transportation and storage, according to Protek Packaging. The supplier of hot melt systems that are designed for protecting goods in transit said pallets then remain unitised after removing wrap, reducing the risk of potential accidents caused by products falling from high rack storage.
By BrainLinxJan 22, 2019Press Release
Small and medium enterprises (SMEs) are vulnerable to the same counterfeiting threats faced by larger businesses, yet, the unique brand protection challenges they face have not been explored. These challenges relate to resource constraints that make it difficult to implement traditional brand protection strategies. This article discusses the problem of product counterfeiting from the perspective of SMEs, while considering how the resource constraints they face impact their ability to establish brand protection programs. Potential solutions are described, and 10 testable propositions intended to guide future research and the practice of brand protection in SMEs are proposed.
By BrainLinxJan 17, 2019Press Release
Having a wealth of analytic capabilities at their fingertips can prompt hotel executives and other decision-makers to question assumptions at all levels of the organization. An unexpected result deserves to be questioned until it becomes certain it is not based on faulty data or a flawed analysis. What should be avoided is the smug "I know better" attitude that has been known to blind hotel operators - particularly, seasoned revenue managers - to genuine opportunities to increase RevPAR.
By BrainLinxJan 17, 2019Press Release
The emergence of fake barcodes and its implications in the battle against counterfeiting.The Quick Response (QR) code is now everywhere. Invented in 1994, these two-dimensional barcodes have become a common fixture in consumer advertising, appearing in print media from newspapers to billboards. In nearly all cases, these barcodes merely direct the consumer to the product or corporate website after it is scanned. In other words, these are static barcodes with fixed content and therefore easily printed in a repetitive manner as part of the overall package artwork.
By BrainLinxJan 17, 2019Press Release
A UK food tech company has created a film solution which "prolongs the life of fresh fruit and veg and significantly reduces food waste."The new 'purposeful packaging' technology reduces food waste in supermarkets, in the supply chain, and in the home and is the latest addition to the It's Fresh! product portfolio.
By BrainLinxJan 15, 2019Press Release
Hotels leave no stone unturned in today's extremely competitive business environment, and a key weapon in their arsenal is technology. However, with technology in a constant state of flux and constantly unlocking new opportunities to improve customer satisfaction and boost internal efficiency, hotels have their task cut out leveraging technology to remain one-up on competition.
By BrainLinxDec 3, 2018Press Release
The emergence of the EU ban on single-use plastics provides fertile ground for businesses to rethink their strategy by building a 'virtuous brand.'Entrepreneurs are faced with increasing pressure to create businesses that not only meet the requirements of their target customers but also societal expectations. Slogans such as "doing well by doing good," "triple bottom line" and "get one, give one" encapsulate customer expectations of quality.
By BrainLinxNov 28, 2018Press Release
Europol has teamed up with law enforcement across the EU to form a dedicated unit to fight illicit trade on the dark web. The initiative, announced at a meeting at Europol's headquarters in The Hague on May 29, aims to deliver "a complete, coordinated approach: sharing information, providing operational support and expertise in different crime areas and the development of tools, tactics, and techniques to conduct dark web investigations and identify top threats and targets." The dark web hosts many of the more critical marketplaces for several criminal organisations and individual illegal activities in Europe and around the world, according to Europol.
By BrainLinxNov 27, 2018Press Release
I am in awe of small business owners. As a legal advisor to many startups, nothing gets me energized quite like the enthusiasm of passionate entrepreneurs, either in the midst of growth so relentless they can't keep up, or when they're closing in on bringing a much-needed and unique product or service to market. These business owners put their blood, sweat and tears (figuratively, for the most part, but in some instances literally) into the venture, and the drive is contagious.
By BrainLinxNov 23, 2018Press Release
Leading accommodation wholesaler Hotelbeds expects to see a Brexit impact during the turn of year peaks in the UK market which it confirmed as its largest source market last week. The Palma-based B2B supplier said it has seen a downturn in growth in the market which it believes is down to the uncertainty caused by Brexit.
By BrainLinxNov 23, 2018Press Release
While aluminium-based packaging solutions have traditionally provided the highest barrier protection of all materials, a new, unique method of stress-testing has also revealed its limitations.
By BrainLinxNov 23, 2018Press Release
Italy's mafia embedded in food supply chain Organised crime organisations have infiltrated the entire food supply chain in Italy - from field to fork - in order to siphon off subsidies, launder money and engage in food fraud, says the Financial Times in a special report. The so-called 'agromafia' has seen revenues from the activity surge from 12.5bn in 2011 to around 22bn this year, according to the newspaper, and now accounts for around 15 per cent of total estimated mafia turnover. It is thought that all the big syndicates, including the Neapolitan Camorra, the Sicilian Cosa Nostra and the 'Ndrangheta from the region of Calabria, are involved in the illicit activity.
By BrainLinxNov 16, 2018Press Release
Harnessing the power of revenue management, major hotel and resort brands have seen their revenue numbers increase by millions of dollars. Smaller properties, too, have enjoyed substantial upturns in top-line revenue growth. Fueling this success is the advent of next-generation cloud revenue management solutions. These solutions are designed to automate pricing recommendations and other decision-making processes that sit at the heart of increased room occupancy, revenue and overall profitability.
By BrainLinxNov 16, 2018Press Release
Intelligent, connected packaging can prove beneficial to consumers, brands and the supply chain in more ways than perhaps many envisaged. Tony Corbin taps into the technology Zeitgeist.The idea of smart or connected packaging might have previously been considered frivolous or superfluous by some. Some of the mobile-enabled packs showcased in recent years might have given some the impression that they were gimmicks that added little value.
By BrainLinxNov 15, 2018Press Release
Most consumers and brand owners are aware of the economic, reputation and safety harms associated with the counterfeit good trades, however, there is another equally serious result of this illicit activity. On World Environment Day (5th June), here are three significant negative impacts that the counterfeit industry is having on our world.
By BrainLinxNov 13, 2018Press Release
If we go on this premise-the packaging is the product, and it should create consumer value and brand value-we will not fail to properly invest in it. Consumer product companies are in a constant battle to maintain and win new business in an environment of intense competition as consumers increasingly demand more from brands. So what clear advantage can they leverage? It's great to have quality products, and innovative ones, but do they get undermined at the shelf due to mundane or uninspiring packaging?
By BrainLinxNov 13, 2018Press Release
Counterfeiting is a hugely successful industry, especially nowadays where luxury seems almost absurdly unattainable for most mere mortals. And, even if this is a phenomenon that we can find in every sector, some of the most counterfeited industries are fashion and cosmetics. It is believed that counterfeit fashion goods cost European brands the value of 9.7% of their total sales every year. This percentage has definitely been boosted by the arrival of the Internet and e-commerce owing to the anonymity it gives to fraudsters. However the phenomenon of counterfeiting is as old as couture itself. In the early 1900s, fashion forgers often sketched designs they saw in Paris shows and sold reproductions in France and overseas. By 1914, more than two million fake couture labels had been sewn into garments.
By BrainLinxNov 9, 2018Press Release
Packaging Excellence Forum (PEF) has been serving the European market for the last 5 years and providing a global stage for the novelties and the innovative impetus of the fast-growing processing and packaging. 5th Packaging Excellence Forum, 2019 will take place from 04 to 05 April, 2019 at an exclusive, venue of Amsterdam, Netherlands which is the world's largest hub for novel brand protection strategies. Whether you're looking to source packaging machinery, food processing, liquid processing, weighing and metering equipment, packaging materials and containers, or industrial robots, warehouse logistics and quality inspection equipment, we have you covered.
By BrainLinxNov 9, 2018Press Release
Hotel Technology Innovation Summit 2019 (HTIS) is an exclusive platform for NEXT- GENERATION Hotel Technology Services. HTIS Amsterdam is an executive platform to discuss the key industry challenges of hoteliers to find technology related solutions to boost their Average Daily Rate (ADR), Revenue per available room (RevPAR), and the occupancy of the hotel.
By BrainLinxNov 8, 2018Press Release
Dealing with counterfeit products is nothing new for the fashion industry, but the scale of the problem is a continual challenge and one which doesn't appear to be slowing down on the online shopping scene.
Earlier this year, The Global Brand Counterfeiting and Trademark Infringement Report, announced that the amount of counterfeiting globally has now reached $1.2 Trillion (USD). The report also concluded that approximately $500 Billion (USD) of the total losses incurred is in consumer goods, of which 8 - 10% is from Clothing, Textile, Footwear, Watches, Cosmetics and Perfumes. Furthermore, online sales accounted for 31% of the total counterfeiting-related losses, with fashion items in the luxury sector estimated to have incurred losses of $30.3 billion due to IP infringing goods.
By BrainLinxNov 8, 2018Press Release
This book addresses the growing importance of corporate social responsibility and sustainability in the cosmetics industry, highlighting the need to consider, evaluate and implement approaches which balance economic, environmental and consumer demands throughout all aspects of sustainability; ingredients, formulations, packaging, ethics and certification organisms. The overriding purpose of this book is to outline methods of reducing environmental and social impacts of cosmetic products by highlighting industry best-practices.
By BrainLinxNov 6, 2018Press Release
When diners order their burger and fries these days, it often comes with a hefty helping of digital on the side. Digital transformation is truly gripping the UK restaurant industry now - and I'm sure it can provide answers to some of today's key challenges. We've seen huge changes in diner behaviour during the last few years. Restaurants have had to work hard to keep up with their changing preferences. These trends affect both takeaway eating and in-restaurant dining, and are making differences in every area from casual and fast-casual dining right up to the fine-dining sector.
By BrainLinxNov 6, 2018Press Release
How effective is your package as a silent sales person? How often have you bought a package based on the design, never having tried it before? I'm guilty! If I like the design, I'll buy it. With so much choice in grocery and retail stores today, package design must work even harder to 'woo' us.
By BrainLinxNov 5, 2018Press Release
The hospitality industry is becoming tougher. Hotels are experiencing great forces of change that are tossing many businesses to the bin. The ever-growing fangs of competition, intimidating technological evolution and changing consumer preferences haunt hotel businesses every day.
By BrainLinxNov 5, 2018Press Release
In 2017 the WHO estimated that the counterfeit drug market represents around 10-15 per cent of the pharmaceutical market worldwide, with an estimated $200bn revenue per year. Worldwide there were 3,509 pharmaceutical crime incidents in 2017, which represents an 11% increase from 2016. Most falsified medicines that reach the market do so because of inefficiencies in the supply chain. The complexity of the supply chain, in which drugs change ownership multiple times before reaching the patient, leads to these inefficiencies. With some channels ignoring distribution rules, a drug's authenticity is put at stake in the end.
By BrainLinxOct 31, 2018Press Release
UK restaurants are facing increasing competition, not just from competitors that provide takeaway and delivery services, but from home meal kit providers too. Growth in the UK eating out market is slowing. It grew by 1.7% in 2017 and is expected to grow by 1.5% in 2018 (although it's still predicted to grow by 5bn in the next three years).
Restauranteurs are having to ask themselves, why should people go out to eat at a more expensive restaurant, when they can have a tasty meal at their favourite mid-range restaurant? Why should they leave the comfort of their home when they can order in, or whip up a quick, tasty and nutritious meal from a recipe and a meal kit?
By BrainLinxOct 30, 2018Press Release
More than one in four (26 per cent) of UK consumers have been fooled into buying a counterfeit product while shopping online in the last 12 months, says a new report.
The survey- by online brand protection company Incopro - also found that less than half (41 per cent) of those who had bought a counterfeit and reported it to an online marketplace received a refund. And unsurprisingly, 66 per cent of then have lost trust in a brand as a result.
By BrainLinxOct 29, 2018Press Release
Single-use plastic items such as plates, cutlery, straws, balloon sticks or cotton buds, will be banned in the EU under plans adopted on Wednesday.
These products, which make up over 70% of marine litter, will be banned from the EU market from 2021, under draft plans approved by Parliament.
MEPs added to this list of plastics banned from the EU market from 2021: products made of oxo-degradable plastics, such as bags or packaging and fast-food containers made of expanded polystyrene.
By BrainLinxOct 29, 2018Press Release
We all love to do it. Take out our mobile phones and simply scan the barcode to pay at our favorite coffee shops. It's fast, it's convenient, and it's the future! But is it secure?
Barcode mobile payment has been picked up by many notable brands - the largest being Starbucks. Every week, more than 4 million mobile transactions are initiated by the Starbucks mobile app. These are closed loop mobile payments that replicate the Starbucks gift card experience - which has relatively low tender. But what happens when barcode technology becomes the interface for your entire mobile wallet? Suddenly, your bank and credit cards are involved.
By BrainLinxOct 29, 2018Press Release
The regulations for using inks and coatings in food packaging applications tend to cause much confusion and concern for those involved, from the raw material supplier to the printer or coating producer, to the end-use customer. Defined as an ink, overprint, or functional paper and packaging varnish, a wide variety of "coatings" are used on myriad food packages, including ready-to-eat, microwavable, take-out, refrigerated and frozen consumable items. However, there is confusion about the difference between direct and indirect contact versus direct and indirect additives, how specific applications are addressed in the regulations, and what options are available when establishing suitable safety and regulatory clearance for food packaging. In this article, we will discuss the applicable regulations and other considerations for determining the suitability of a coating for use in a food contact application.
By BrainLinxOct 19,2018Press Release
According to a 2016 report published by OECD, The Organization for Economic Co-operation and Development, global trade in counterfeit and pirated goods are worth nearly half a trillion dollars annually with U.S. (20%), Italian (15%), French (12%)and Swiss (12%) brands being the hardest hit. This is equivalent to about 2.5% of all global imports and, according to Antonio Campinos, president of the EU Intellectual Property Office, equal to the combined GDP of the Czech Republic and Ireland. Most of the proceeds are going to organized crime according to a new report by the OECD and the EU’s Intellectual Property Office. The report further states that up to 5% of all goods imported into the European Union are fakes. The organization calculated the estimate based on half a million customs seizures around the world over 2011-2013. The findings contradict the image that counterfeits only hurt big companies and luxury goods manufacturers. The counterfeiters take advantage of our trust in trademarks and brand names to undermine economies and endanger our lives.
By BrainLinxOct 18,2018Press Release
Worldwide, the consumer packaging market is valued at $400 billion, and $500 billion if industrial end-markets are included. As such, the health of the sector is linked to that of the total world economy. Here, Antony Debus, head of U.K. sales at Advanta, discusses the challenges for today’s food manufacturing market and the five S’s to consider when choosing packaging: sustainability, shelf-life, size, shape and smart labels.
By BrainLinxOct 18,2018Press Release
An RFid tag is a small, wireless integrated-circuit (IC) chip with a radio circuit and an identification code embedded in it. The advantages of the RFid tag over other scan-able tags - such as the UPC barcodes pasted on most consumer products today - are that the RFid tag is small enough to be embedded in the product itself - not just on its package; it can hold much more information, can be scanned at a distance (and through materials, such as boxes or other packaging) and many tags can be scanned at the same time.
By BrainLinxOct 18,2018Press Release
Frank Nas, Managing Director at our Amsterdam office, was one of the speakers during the Marketing and Design Congress in Amsterdam last year. In run-up to the event, which focuses on design accountability, Frank wrote a column about design effectiveness which was published on Dutch marketing website Marketing Tribune.nl. Here’s a translation of the full article:
Design Effectiveness is the bridge between the creative vision and the bean counting. It’s what separates great design from good packaging design.
By BrainLinxOct 16,2018Press Release
From smart homes to smartwatches, to connected devices controlling nuclear centrifuges, there’s no doubt that IoT devices are fast becoming more pervasive in people’s lives.
Gartner predicts a 32% compound annual growth rate (CAGR) for IoT from 2016 to 2021, with installed devices expected to total 25.1 billion units by 2021. Online market research and business intelligence company Statista, on the other hand, predicts that the installed base for IoT devices worldwide will be 75.44 billion by 2025.
By BrainLinxOct 16,2018Press Release
Sophisticated replication techniques have made counterfeiting and fraud a serious threat to the pharmaceutical and medical industry—and to the suppliers to the sector, like packaging companies.
The World Health Organization (www.who.int) estimates that annual earnings from the global sales of counterfeit and substandard medicines are more than $32 billion, while counterfeit drugs and packaging put people's lives at risk. Diversion of legitimate product outside authorized distribution channels is another problem.
By BrainLinxOct 15,2018Press Release
The first packaging use of aluminum, closures on glass bottles, dates to the early 1900’s. This was a successful application primarily because the closure could be made to hold tightly to the somewhat irregular glass threads. Aluminum foil was adopted for packaging shortly after its initial production in 1913.
By BrainLinxOct 15,2018Press Release
Exclusive insights into a survey of 1,000+ consumers offer comparisons to and advice for U.S. markets and brands.
How do you find out what consumers think about packaging and recycling? That’s an easy one to answer: you ask them.
But exactly how can that be done in numbers large enough to be statistically viable is an entirely different matter. However, that’s where the expertise of companies like Toluna comes into focus as an invaluable resource for brands and others wanting to get a pulse on consumers for essentially any topic, region and/or consumer segment.
By BrainLinxOct 11,2018Press Release
The contentious battle over mandatory GMO labelling rages on months after the deadline for federal regulation. Michael Levitin and Terry Slavin report
Two years after former US President Barack Obama signed a law mandating the disclosure of all genetically modified (GMO) ingredients on food packaging, the US Department of Agriculture (USDA) has overshot the July 31 deadline to bring in new food labelling laws, amid rising consumer opposition to GMO food.
By BrainLinxOct 9,2018Press Release
On 13 September 2018 the UK government’s Department for Digital, Culture, Media & Sport published a notice, Data Protection If There’s No Brexit Deal (the Notice). The Notice sets out the actions UK organisations should take to enable the continued flow of personal data between the UK and the EEA in the event that the UK leaves the EU in March 2019 with no exit agreement in place. If this happens, there would be no immediate change in the UK’s own data protection laws because the Data Protection Act 2018 would remain in place and – more importantly – the UK’s European Union (Withdrawal) Act 2018 would incorporate the GDPR into UK domestic law.
By BrainLinxOct 5,2018Press Release
After decades of trying to engage people with solutions to climate change, it’s time to go beyond behaviour change and recognize people as agents of change, rather than objects to be changed.
Researchers remind us almost daily that time is running out – they warn us that we have only a few years to “bend the curves” of greenhouse gas emissions. The world is warming, and the consequences are increasingly visible – more rapidly than many scientists expected. Scientists are increasingly concerned that we will at some point reach tipping points where it becomes difficult to avoid a “hothouse Earth”.
By BrainLinxOct 5,2018Press Release
Adhesive labels, in their many forms and uses, play a big role in the everyday life of hospitals and health centres everywhere.
They are the means to convey life-saving information and make sure that everything that moves through the healthcare system is traceable. A huge amount of labels is used in test tubes in medical laboratories only. The high criteria of patient safety sets great demands on the labels – they have to function reliably and have versatile qualities.
By BrainLinxOct 3,2018Press Release
Have you heard that buzz word going around the internet these
days? Sustainability. In ecology, sustainability is the property of biological
systems to remain diverse and productive indefinitely. That's a mouth full but it
means to be able to be maintained at a certain rate or level. For packaging that
means forever. Recycled and renewable resources play a larger part here. Let's
take a look at the definition of sustainable packaging from the Sustainable
Packaging Coalition.
By BrainLinxSep 27,2018Press Release
Increased consumer transparency and the desire to make the world a
better place have meant that companies all over the world are committing to
better environmental policies. One area that’s getting a lot of attention is
eco-friendly packaging.
By BrainLinxSep 24,2018Press Release
Cyber threat intelligence (CTI) and its place within security operations – as well as the broader
business – is growing. A recent SANS study found that 93 percent of respondents are at least
partially aware of the benefits of cyber threat intelligence. However, only 41 percent have
begun to integrate CTI into their security programs and only 27 percent have full integration.
While these numbers highlight a trend toward adoption of intelligence-led security programs as
a widely accepted best practice, for many companies there is still a long way to go.
By BrainLinxAug 27,2018Press Release
Two international recycling organizations come together to create a global definition of recyclability—a step they say is integral to harmonizing the worldwide plastics industry.
By BrainLinxJuly 30,2018Press Release
It’s time for our ink jet printers to move aside and begin to collect dust because there is a new kid in town: 3D printers. 3D printers are not technically “new” technology; they have been used by engineers since the 1980s. Our classic printers read information from digital documents and print the formatted text in ink, line by line, onto paper. A 3D printer, however, interprets CAD, or computer aided design, files — similar to a blueprint. These blueprints allow the 3D printers to “print” by building objects up layer-by-layer out of plastic, metal or other materials. This method of manufacturing allows for the elimination of older techniques such as injection molding.
By BrainLinxJune 21,2018Press Release
4th Packaging Excellence Forum (PEF 2018) The 4th Annual Conference on Packaging Innovations,
Flexible Packaging, Plastic Packaging: Reuse or Recycle & Packaging as Branding Tool was held at
NH Munchen Ost Conference Center, Munich, Germany from 7 to 8 June, 2018. 4thPEF 2018 was organized
by the World’s Leading Conference Organizer “BrainLinx”, with all the collaborations Event & Media Partners.
By BrainLinxJune 20,2018Press Release
4th Brand Protection Excellence Forum (BPEF 2018) The 4th Annual Conference on Brand Security, Track & Trace, IP Protection & Cross- Border Brand Security, Anti-Countefieting was held at NH Munchen Ost Conference Center, Munich, Germany from 7 to 8 June, 2018. 4th BPEF 2018 was organized by the World’s Leading Conference Organizer “BrainLinx”, with all the collaborations Event & Media Partners. 4th BPEF brings together researchers and practitioners from the allied areas of Brand Protection, Research & Development, Luxury Branding, Patent & Security and Intellectual Property, in order to promote global discussions of ideas that will influence and foster continued research in the field.
By BrainLinxMay 30,2018Press Release
4th Packaging Excellence Forum (PEF) all set to imprint strong footmarks in the
Packaging Sector with its well curated conference going to be held on 7th & 8th June,
2018 at an absolutely fantastic venue of “NH Ost Conference Center” Munich Germany.
Brainlinx is anchoring Munich after the successful event of PEF 3 Chapter in London,
Uk trail down the success on our website
By BrainLinxMay 15,2018Press Release
4th Brand Protection Excellence Forum (BPEF) all set to imprint strong footmarks in the
Brand Protection Sector with its well curated conference going to be held on 7th & 8th
June, 2018 at an absolutely fantastic venue of “NH Ost Conference Center” Munich
Germany. Brainlinx is anchoring Munich after the successful event of BPEF 3 Chapter
in London, Uk trail down the success on our website https://www.brainlinx.com/
By BrainLinxApril 24,2018Press Release
We are anchoring Munich, Germany for our co-located events on PEF & BPEF at luxurious NH Hotels.Take a sneak peak to the Events
By BrainLinxMarch 15,2018Press Release
Digitalization in healthcare industries is based on the similar trend that has influenced the other non-healthcare organizations, in this regard. In the middle of the 20th century, the very first blow of digitalization occurred, transforming companies’ traditional systems like accounting, statistical information and numerical figures into digital trend.
By BrainLinxMarch 1,2018Press Release
Consumer’s perception about how they discard and interact with packaging is changing with time. For someone who manufactures or markets the product needs to know that
it is very essential for your product to have packing based on changing trends and meets the expectations of consumers as well.
By BrainLinxFebruary 9,2018Press Release
A variety of products could soon be marked using a new sand and chemical mix that is claimed to be
“the world’s most secure marking system for combatting pirated goods”.
By BrainLinxJanuary 15,2018Press Release
Packaging Excellence Forum (PEF) imprinted strong footmarks in the Packaging Sector with its well curated conference held on 7th & 8th December,
2017 at an absolutely fantastic venue of “Hilton Hotel & Resorts, Heathrow” London, Uk
By BrainLinxJanuary 15,2018Press Release
Brand Protection Excellence Forum (BPEF) imprinted strong footmarks in the Brand Protection
Sector with its well curated conference held on 7th & 8th December, 2017 at an absolutely fantastic venue of “Hilton Hotel & Resorts, Heathrow” London, Uk
By BrainLinxJanuary 15,2018Press Release
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